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Atlas · 2025

A reel built as one film, not a sizzle.

Most studio reels are sizzles — rapid cuts pulled together to look busy. We wanted something that actually held a viewer for the full 90 seconds. So we built Atlas like a short film, scored it ourselves, and graded every shot to a single look.

Client
Newverse
Year
2025
Services
Direction · Editorial · Sound · Grade
Role
Lead studio

Show three years of work as one piece, not a list.

Studio reels are usually slapdash — quick cuts, energetic music, the loudest moments from each project crammed into a minute. Most of them are forgettable. We wanted a reel a stranger could watch from start to finish without checking the timeline.

That meant rethinking the format: a clear narrative arc, a single grade across all the source material, and a custom score that lets the work breathe.

Edit for feel, not for credit count.

We cut twenty-two projects down to seven that genuinely belonged in the same film. Built a colour grade that unified vastly different source material — CGI, 2D, illustration, live-action — and commissioned a score that crescendos with the cut. The result is a reel that earns its 90 seconds.

01
Curation & cut
Pulled seven projects from the last three years that shared narrative DNA, not just visual style.
02
Grade & finish
A single LUT across all source media; subtle film-grain pass to bind grade-mismatched footage together.
03
Score & sound
Original score by a frequent collaborator, mixed against final cut to land all transitions on beats.
"The first studio reel I've actually rewatched. It feels like a film, not an ad." — Anonymous, agency creative director

The reel opened doors we hadn't knocked on.

Atlas became the most-shared piece on our Vimeo within a week of launch, and led directly to first conversations with three of our current largest clients. It's now the asset our outreach team leads with.

320K
Vimeo plays in the first 30 days
3
New flagship client conversations opened directly by the reel
92s
Average watch time on a 90-second piece
— Next project Brand film

Doisy & Dam