A hardware launch film in 45 seconds.
Orillo were launching their first piece of hardware and had three weeks. We made a 45-second photoreal CGI film that doubled as their hero, OOH stills, and nine cut-downs across paid social.
Sell hardware that doesn't exist yet.
Orillo had a CAD file. No prototype, no photos, no time to build one. The product had to feel real, weighty, and desirable — and the film had to do double-duty as the basis for stills, OOH, and social cut-downs.
We had three weeks from kickoff to delivery and a brief that read, in full: "make it sing."
Treat the CAD like a real object from frame one.
We rebuilt the geometry in Blender, lit it like a product photographer would, and ran every shot through an actual physical-camera simulation — depth of field, motion blur, subtle imperfections. The result reads as photoreal because it's built on photographic principles, not 3D defaults.
"The film made our hardware feel real before we'd even shipped a unit. Investors stopped asking when the product was ready and started asking when they could buy it."
A 45-second film became nine months of asset coverage.
The launch hit its waitlist target inside the first 72 hours. The cut-downs are still running months later — every hero asset across the funnel was extracted from the same master film.